Roles & Responsibilities
Develop a marketing plan targeting schools, parents, and individual students.
Collaborate with local businesses and educational institutions to build partnerships.
Launch marketing campaigns to reach new schools and retail students.
Organize community outreach and events to promote the program.
Eligibility Criteria
1. Educational Qualifications
- A Bachelor’s degree in Marketing, Business Administration, Communications, or any related field.
- A Master’s degree (e.g., MBA with a focus on marketing) may be an added advantage, though not mandatory.
2. Work Experience
- At least 1-2 years of experience in sales and marketing, particularly in roles involving strategic marketing, community outreach, and partnership building.
- Previous experience working in the education sector or with school-based programs would be highly beneficial.
- Proven track record of creating and executing marketing campaigns and organizing events.
- Experience in collaborating with local businesses and educational institutions to form partnerships and alliances.
3. Skills Required
- Marketing Strategy Development: Ability to design and execute a comprehensive marketing plan targeting schools, parents, and students.
- Sales and Negotiation Skills: Ability to attract new schools and students by showcasing the value of the iTARN program.
- Event Planning and Execution: Strong skills in organizing community events and outreach programs to promote the program within the local community.
- Digital Marketing Skills: Familiarity with social media marketing, email marketing, and online advertising to complement offline efforts.
- Communication and Presentation Skills: Excellent written and verbal communication skills to interact with schools, parents, students, and local businesses. Ability to make compelling presentations and pitches.
- Partnership Development: Ability to identify and engage with key stakeholders, such as local businesses and educational institutions, to build long-lasting partnerships.
- Project Management: Ability to manage multiple marketing campaigns and events, ensuring that they run smoothly and achieve desired results.
- Analytical Skills: Ability to track the effectiveness of marketing campaigns and adjust strategies based on performance metrics and feedback.
4. Location and Work Permit
- The employee must be eligible to work in Karnataka, meaning they should either be an Indian citizen or possess a valid work permit if they are a foreign national.
- The candidate should be based in Karnataka or willing to relocate to Karnataka for this role.
5. Language Skills
- Fluency in English is essential, especially for creating marketing materials, digital content, and communicating with partners and stakeholders.
- Proficiency in Kannada (or other local languages) is highly beneficial for community outreach, building relationships with local schools, and understanding local market nuances.
- Multilingual skills could be an advantage, especially if the marketing efforts need to target diverse linguistic groups.
6. Availability
- The candidate must be available to start immediately or within a short notice period, depending on the program’s requirements.
- Flexible working hours may be necessary, especially when organizing events or meeting with local businesses and educational institutions.
7. Other Attributes
- Creativity and Innovation: The ability to create fresh and engaging marketing content, ideas for campaigns, and promotional events that resonate with schools, students, and parents.
- Networking Abilities: Ability to build strong relationships within the local community, with schools, parents, businesses, and other stakeholders.
- Goal-Oriented: Strong focus on driving results, such as increasing program enrollment, generating new partnerships, and meeting sales targets.
- Team Collaboration: Ability to work with other program managers, trainers, and operations staff to ensure that marketing efforts align with the overall program objectives.
Additional Considerations:
- Familiarity with Local Culture: An understanding of the local education system and community values in Karnataka to tailor marketing approaches effectively.
- Knowledge of Digital Tools: Proficiency in tools for email marketing, social media management, and content creation could be a significant advantage.
Training and Onboarding (Conditions)
(2 Weeks no pay and Fees of 70% of their 1 month Salary before joining which be refunded on completion of 3 months successful probationary period )
Goal: Equip employees with the necessary skills and knowledge to execute their roles effectively.
Schedule:
2 weeks of training for all employees, divided into:
Pre-Training (2 days): Introduce employees to the program, its goals, and expectations.
Core Training (10 days): Provide in-depth training for each role and ensure all employees are aligned with the program’s vision.
Post-Training (2 days): Evaluate performance and issue certifications upon successful completion.
Employee Roles & Responsibilities during Training:
Program Manager: Oversee training, monitor progress, and ensure that all employees are engaged and understand their roles.
Operations Manager: Ensure smooth logistics for the training, coordinate training materials, and handle all administrative tasks.
Trainers (Core): Deliver the core training sessions, focusing on specific skills required for each role.
Sales & Marketing Lead: Provide insights on sales strategy and community engagement.
Sales Executives: Learn the sales process, understand the program’s benefits, and develop persuasive skills.
Counselors: Familiarize themselves with counseling techniques and individual student roadmap creation.
Content Developers: Support trainers with content material and develop learning resources.
Admin Support & Customer Support: Assist with administrative and logistical support during training.